Writing

Brand Stories

Wayzata Early Learning School

The Client: Wayzata Early Learning School When: 2015 The Work: Helped identify and articulate brand identity for Wayzata Early Learning School. Deliverables included department and building names, logo and key messages. Art Direction and Design, Terrell Daniels, AdLib

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MNHS Heritage Preservation

The Client: MNHS Heritage Preservation When: 2015 The Work: This brochure introduces the new MNHS Heritage Preservation brand. I led the department through the process of discovering and revealing the brand. In-house designer created the visual identity.

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Wayzata Public Schools

The Client: Wayzata Public Schools When: 2014 The Work: The Wayzata Public School District felt it was time to refresh its brand and reached out to us to walk them through the process. Art Direction and Design: Terrell Daniels, AdLib

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Partners for Healthy Kids

The Client: Partners for Healthy Kids When: 2014 The Work: This 20-year-old community partnership reached out to us to help make its brand current and relevant. Art Direction and Design: Terrell Daniels, AdLib

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Voyager Village Brand

The Client: Voyager Village POA When: 2013 The Work: Led client through the process of developing and introducing a new logo to keep its brand fresh and relevant. Art Direction & Design: Terrell Daniels, AdLib

Print Collateral: Brochures and Newsletters

Compass Business Partner Brochure

Recruitment Brochure

The Client: Wayzata Public Schools When: Spring 2016 The Work: Brochure needed to introduce community to new Compass Program and recruit business partners.

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Bringing Business Home

Business Recruitment Brochure

The Client: Red Wing Port Authority When: 2015 The Work: The client needed a collateral piece that could update the community on the work of the Port Authority and serve as a business recruitment tool. Art Direction & Design: Kirsten Ford, Focus Design

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Voyager Village Brochure

Marketing Brochure

The Client: Voyager Village When: 2014 The Work: Develop a simple brochure that highlights the features of Voyager Village and recruits property buyers, day users and employees. Art Direction/Design by Terrell Daniels, AdLib

Wayzata Public Schools Brochure

District Brochure

The Client: Wayzata Public Schools When: December 2013 The Work: I was asked to create a welcome brochure that helps position the district and build its brand while providing new families with an introduction and overview. Art Direction/Design by Terrell Daniels, AdLib.

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Voyager Village Newsletter

Quarterly Member Newsletter

The Client: Voyager Village When: 2013 The Work: Branded and redesigned member newsletter, created as part of larger branding and strategic planning effort. Art Direction/Design by Terrell Daniels, AdLib

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Aeon

Case Statement

The Client: Aeon When: 2103 The Work: I was asked to help the the client develop and present messaging around it capital appeal, ultimately creating a brochure to showcase the significance of Aeon's work in our community and lay out its vision for the future. Art Direction/Design by Terrell Dan

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MCFE Membership Brochure

Membership Recruitment Brochure

The Client: Minnesota Center for Fiscal Excellence When: 2013 Purpose: Introduce potential new members to the organization The Team: Designer Jean Kindem, Copywriter: Deb Garvey

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The Marsh Spa

Sales Tool

The Client: The Marsh, A Center for Balance & Fitness When: 2009 - 2012 The Work: The Marsh Spa needed a comprehensive brochure that outlined its services, prices and policies and reflected the brand. I worked with Marsh graphic designer Carrie Davis to make it engaging and easy on the eyes.

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Meetings & Events at The Marsh

Sales Tool

The Client: The Marsh When: 2012 I created a marketing plan to help The Marsh raise awareness of its role as a meetings and events venue. This brochure is one of the deliverables that grew out of our plan. Art Direction and Design: Terrell Daniels, AdLib Photography: Jeffrey Schmeig, Gamut One

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Health Services Brochure

The Client: The Marsh, A Center for Balance and Fitness When: March 2012 The Work: This piece was designed to introduce The Marsh and its services to physicians and their patients.

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Chevalle

Sales Tool

The Client: Chevalle When: 2007 The Work: We needed to provide potential buyers with a tool that would help guide them through the development and be easy to take home for reference. The budget was small and the quantity of information was large. Here is the product.

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Women's Foundation of Minnesota

Fund Forward Campaign Brochure

The Client: Women’s Foundation of Minnesota When: 2006/07 The Work: Case statement for the non-profit's $15 million Fund Forward campaign. Art Direction/Design by Terrell Daniels, AdLib.

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Websites and Branding

CliffLaw PLLC

http://clifflawpllc.com

The Client: CliffLaw PLLC When: Spring 2016 The Work: Developed strategic communications plan and brand strategy. Led team to develop new logo and website. Art Direction and Brand Design: Terrell Daniels Website Design and Development: Beth BakkenPhotography: Jeffrey Schmeig, Gamut One Studios

Voyager Village Website

http://www.voyagervillage.com

The Client: Voyager Village Property Owners Association When: May 2013 - May 2014 The Work: Planned, developed and introduced new website to reveal the Voyager Village brand. Art Direction & Brand Design: Terrell Daniels Website Design & Development: Heather Musil, Little Bird Design

Wayzata Public Schools Branding

The Client: Wayzata Public Schools When: 2013 The Work: Lead brand development process leading to creation of new logo. Art Direction/Design by Terrell Daniels, AdLib

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Chevalle Homes

http://chevallehomes.com

The Client: Chevalle Development Company When: 2006 – 2008 The Work: Public Relations Planning and Implementation Wrote: Website, Press Releases, Signage Web Desgin: Heather Musil, Little Bird Design

Infograph

Know the Flow

Client: Wayzata High School When: August 2016 The Work: To prepare students for an expanded and reconfigured school campus and parking lot at the beginning of the school year, we were asked to create and infograph that delivers key messages in a memorable way. The elements of this infograph are be

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Media Relations

St. David's Center for Child & Family Development

http://www.stdavidscenter.org/campaign/in-the-news

The Client: St. Davids Center for Child & Family Development When: 2014 - 2016 The Work: I have worked closely with St. David's Center to maximize coverage of campus renovation and expansion.

Press Releases

"Breakthrough" Opportunity for Saint Paul Middle School Students

The Client: Mounds Park Academy When: 2004 - 2006 The Work: Established media relations function within marketing department. Worked collaboratively with Saint Paul Public Schools to announce the 2005 launch of Breakthrough Saint Paul.

New West River Commons apartment homes to be smoke-free/pet-free

http://www.landergroup.com/pr_july12_2004.html

The Client: Lander Group Urban Development When: 2002 – 2006 The Work: Media relations, ground breaking/grand opening events, crisis communication.

Printer’s Row to bring 84 new loft-style urban homes to downtown Saint Paul

http://www.landergroup.com/pr_july29_2004.html

The Client: Lander Group Urban Development When: 2002 – 2006 The Work: The Work: Media relations, ground breaking/grand opening events, crisis communication.

Twenty-six foot tall sculpture reaches up and out to the community

http://www.landergroup.com/pr_nov24_2004.html

The Client: Lander Group Urban Development When: 2002 – 2006 The Work: The Work: Media relations, ground breaking/grand opening events, crisis communication.

Emerge adds a unique dimension to the Twin Cities’ human services landscape

The Client: Emerge Community Development When: 2006-2008 The Work: Led media relations initiatives to introduce Emerge, its programs and projects to key stakeholders and the general public.

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Twenty-three previously homeless fathers and their families get a fresh start at Camden Apartments

The Client: Emerge Community Development When: 2006-2008 The Work: Led media relations initiatives to introduce Emerge, its programs and projects to key stakeholders and the general public.

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Emerge opens its new headquarters at 1101 West Broadway in North Minneapolis

The Client: Emerge Community Development When: 2006-2008 The Work: Led media relations initiatives to introduce Emerge, its programs and projects to key stakeholders and the general public.

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An innovative new program at The Marsh addresses the health and wellness of whole families

The Client: The Marsh When: 2009 - 2012 The Work: While I was the marketing director at The Marsh, the organization collaborated with other health care organization to initiated a number of new programs. Here is one of them.

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Capital Growth Madison Marquette and DRA Properties announce partnership to develop retail in Iowa’s largest New Urban community

The Client: Capital Growth Madison Marquette When: 2008 The Work: This organization hired me to help with messaging, press release development, and medial relations efforts surrounding a number of regional projects.

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Minneapolis-St. Paul International Airport Opens Three New Full-Service Restaurants

Client: Northstar Crossing at MSP Airport When: 2006-2007 The Work: Project work in the area of media relations and website copy.

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Mounds Park Academy Head of School to travel to China

The Client: Mounds Park Academy When: 2006 The Work: When MPA's Head of School traveled to China to recruit Mandarin Chinese teachers for NAIS schools, it was news.

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